Frans Mahieu
Atlanta, Georgia
Overview
Global marketing strategy & execution for B2B and Employer Brands. Strategic, energetic, and focused on growth—brands, sales, and people. Clients include Newell Brands, Alfasigma, Yamaha, FactorySense, and Zeti Group. #DoWhatYouLove Past Corporate Responsibilities Director of Marketing LeasePlan USA/Wheels, Inc. Manage marketing department for one of the US largest fleet management companies with over 800,000 vehicles. Overseeing the recent merger and new branding for Wheels, Inc. as well as overall digital strategy, brand awareness, lead generation and client retention initiatives for the c
About
Global marketing strategy & execution for B2B and Employer Brands. Strategic, energetic, and focused on growth—brands, sales, and people. Clients include Newell Brands, Alfasigma, Yamaha, FactorySense, and Zeti Group. #DoWhatYouLove Past Corporate Responsibilities Director of Marketing LeasePlan USA/Wheels, Inc. Manage marketing department for one of the US largest fleet management companies with over 800,000 vehicles. Overseeing the recent merger and new branding for Wheels, Inc. as well as overall digital strategy, brand awareness, lead generation and client retention initiatives for the corporation leading to 30% growth. Marketing Director, Employer Branding at AECOM, a leading global infrastructure company working with Corporate Communications and TA to attract and retain a 50,000 employee workforce, I pioneered employer branding at Kimberly-Clark: • Created People Strategy, global employment branding including EVP • Worked effectively with Talent Acquisition and global stakeholders to achieve a consistent brand and execution. • Launched employer brand internally with 40,000+ employees globally • Launched recruitment brand and career site, provided tools that enabled 50+ countries to implement • Manage all career social media platforms including messaging and content strategy and execution. • Award-winning “Welcome Original Thinkers” candidate marketing campaign that is now executed across the globe and written up by Ad Age, Forbes, US News and Report. • Also ran marketing and communications for K-C's $1.5B Health Care business Strong expertise in global marketing including new product development, commercialization and brand management of health care, CPG and B2B brands for Kimberly-Clark's Health Care business, Novartis' CIBA Vision/Alcon contact lens business and Ralston Purina pet food. • Managed new product development and commercialization worldwide of Dailies Contact lenses, now a $1.5+ billion brand, including full B2B and B2C marketing planning and execution globally. • Responsible for global marketing and communications of $1.5 billion Kimberly-Clark Healthcare brands. Worked and lived in North America and Europe. Totally enjoy managing, inspiring and mobilizing great teams globally and in the USA on exciting brands for Kimberly-Clark, Novartis, Ralston Purina and LeasePlan Featured speaker Digital Summit Atlanta, LinkedIn Connect, Mobile X, The Conference Board Corporate Branding Conference