Feather Hickox
California
Overview
I've spent my career building marketing functions for B2B software companies. I usually show up when there's no playbook, no team, or no clear path from marketing activity to revenue. I figure out what's going to work and build it. Most of my experience is in SaaS, across fintech, hospitality, martech, and analytics. I've worked at companies ranging from Y Combinator startups to Fortune 500s, and I've been the first marketing hire more than once. The common thread is taking something early or underdeveloped and turning it into a repeatable engine that sales and leadership can count on. Right
About
I've spent my career building marketing functions for B2B software companies. I usually show up when there's no playbook, no team, or no clear path from marketing activity to revenue. I figure out what's going to work and build it. Most of my experience is in SaaS, across fintech, hospitality, martech, and analytics. I've worked at companies ranging from Y Combinator startups to Fortune 500s, and I've been the first marketing hire more than once. The common thread is taking something early or underdeveloped and turning it into a repeatable engine that sales and leadership can count on. Right now I'm taking on a small number of fractional and project-based engagements: integrated campaigns, product launches, market entries, and positioning work for growth-stage B2B technology companies. Before that I was VP of Marketing at Rebrandly, Quartzy, and Duetto, and held senior marketing roles at Cognizant and FICO.