Evan Knox
Atlanta, Georgia
Overview
I’m a growth-focused CMO and systems-builder who helps founders turn early traction into predictable revenue. I specialize in building go-to-market systems that connect ad spend to retention — not just clicks to leads. I’ve built, scaled, and exited multiple ventures across SaaS, eCommerce, and services — from founding Caffeine Marketing (acquired in 2025) to co-founding Homegrown, an online farmers-market SaaS, and leading growth for portfolio companies through Tactos. My edge is combining hands-on execution with system design — copy, funnels, and attribution that make marketing measurable
About
I’m a growth-focused CMO and systems-builder who helps founders turn early traction into predictable revenue. I specialize in building go-to-market systems that connect ad spend to retention — not just clicks to leads. I’ve built, scaled, and exited multiple ventures across SaaS, eCommerce, and services — from founding Caffeine Marketing (acquired in 2025) to co-founding Homegrown, an online farmers-market SaaS, and leading growth for portfolio companies through Tactos. My edge is combining hands-on execution with system design — copy, funnels, and attribution that make marketing measurable and scalable. What I Do Best - GTM & Positioning: Turn messy offers into clear, high-converting messaging and funnels. - Acquisition & Lifecycle: Paid social, onboarding, and retention systems that shorten CAC payback. - Attribution & Forecasting: HubSpot + GA4 + Stripe integration to track spend → activation → ARR. - Team & System Design: Hire, mentor, and build processes that scale beyond the founder. Proof Points - Co-founded Homegrown — acquired 600+ vendors in six weeks at $6.70 CAC. - Fractional CMO for early-stage SaaS — drove +$2M ARR and 3–5× CAC efficiency. - Grew eCommerce ROAS from 1.9× → 4.8× and reduced churn 27% through lifecycle automation. - Sold Caffeine Marketing after helping 100+ clients and building a repeatable, client-growth operating system. How I Work - I move fast, measure everything, and focus on leverage — the few systems that drive compounding results. - If it can’t be repeated or measured, it’s not a strategy. - Leadership to me means teaching teams to see problems as systems — not fires. Now I partner with early and growth-stage SaaS or marketplace teams as a CMO, VP Growth, or Co-Founder to design the GTM engine that scales them from traction to predictable growth.