Erin Ward
Merritt Island, Florida
Overview
With over 13 years of experience leading marketing and client experience initiatives across higher education, B2B, and digital-first companies, I now partner with institutions and growing businesses as a Fractional CMO, bringing high-level strategy, structure, and execution without the overhead of a full-time executive hire. Whether it's launching a new enrollment campaign, aligning marketing and sales functions, or scaling brand visibility across paid, owned, and earned channels, I bring a hands-on approach rooted in clarity, data, and action. I’ve served: Higher education institutions (2-
About
With over 13 years of experience leading marketing and client experience initiatives across higher education, B2B, and digital-first companies, I now partner with institutions and growing businesses as a Fractional CMO, bringing high-level strategy, structure, and execution without the overhead of a full-time executive hire. Whether it's launching a new enrollment campaign, aligning marketing and sales functions, or scaling brand visibility across paid, owned, and earned channels, I bring a hands-on approach rooted in clarity, data, and action. I’ve served: Higher education institutions (2-year, 4-year, and service providers) EdTech and marketing agencies B2B companies across industries My specialties include: Marketing strategy & positioning Funnel optimization (inquiry to conversion) Campaign planning & performance reporting Team leadership & cross-functional alignment Agency/client management & communication Go-to-market plans for launches and rebrands If you're looking for a seasoned marketing leader to provide strategic direction, improve performance, or scale growth, I’d love to connect.