Erin Murray
San Francisco, California
Overview
CMO / Chief Brand Officer with 10+ years scaling beauty and consumer brands across DTC, Amazon, TikTok Shop, and global & national retail (Sephora, Ulta, Target, Walmart). Proven record of 4–5× YoY growth, 6,000+ new retail doors, and award-winning product launches. I specialize in building brands at the intersection of culture, community, and performance—leading 360° marketing organizations spanning brand, content, creator ecosystems, performance media, and retail marketing. Trusted partner to founders and boards, with deep experience in P&L ownership, team building, and omnichannel GTM. Kn
About
CMO / Chief Brand Officer with 10+ years scaling beauty and consumer brands across DTC, Amazon, TikTok Shop, and global & national retail (Sephora, Ulta, Target, Walmart). Proven record of 4–5× YoY growth, 6,000+ new retail doors, and award-winning product launches. I specialize in building brands at the intersection of culture, community, and performance—leading 360° marketing organizations spanning brand, content, creator ecosystems, performance media, and retail marketing. Trusted partner to founders and boards, with deep experience in P&L ownership, team building, and omnichannel GTM. Known for combining strong creative instinct with disciplined execution to drive sustainable growth.