Erin Matts
Fort Myers, Florida
Overview
With over 20 years of work experience in the marketing and media industry, I am a passionate and visionary leader who thrives on creating impactful and engaging experiences for clients and consumers. As a Fractional CMO, I oversee strategy, innovation, and delivery of data-driven and human-centric solutions across a wide variety of clients seeking leadership in business launch, growth and longevity. I have served on the boards and councils of several influential organizations, such as IAB, 4A's, and Ad Council, where I advocated for the advancement and diversity of the industry. Previously, I
About
With over 20 years of work experience in the marketing and media industry, I am a passionate and visionary leader who thrives on creating impactful and engaging experiences for clients and consumers. As a Fractional CMO, I oversee strategy, innovation, and delivery of data-driven and human-centric solutions across a wide variety of clients seeking leadership in business launch, growth and longevity. I have served on the boards and councils of several influential organizations, such as IAB, 4A's, and Ad Council, where I advocated for the advancement and diversity of the industry. Previously, I was the CEO of Annalect, NA, and Hearts & Science, US, where I led the teams to deliver cutting-edge analytics, insights, and media services for some of the world's largest brands, including P&G, Nissan, Apple, Pepsi, Eli Lilly, and many others. I have a strong background and expertise in social media, marketing strategy, and data, which I leverage to drive transformation and growth for my clients and my organization. I am always eager to learn, collaborate, and innovate, and I believe in the power of creativity, curiosity, and courage to drive outstanding business outcomes.