Erin Forsyth
Austin, Texas
Overview
I'm a senior marketing leader and fractional CMO with more than two decades of experience leading marketing and go to market teams at companies where the stakes were real and the bar was high — Dell, Vrbo, Expedia, Redfin, and others. I work with CEOs and COOs at mid-sized companies and growth-stage businesses who are ready to scale. Not as a consultant who shows up with a presentation and leaves, but as an embedded marketing executive who joins your leadership team, learns your business, and takes real accountability week to week. The problems I work on most often: pipeline that's inconsi
About
I'm a senior marketing leader and fractional CMO with more than two decades of experience leading marketing and go to market teams at companies where the stakes were real and the bar was high — Dell, Vrbo, Expedia, Redfin, and others. I work with CEOs and COOs at mid-sized companies and growth-stage businesses who are ready to scale. Not as a consultant who shows up with a presentation and leaves, but as an embedded marketing executive who joins your leadership team, learns your business, and takes real accountability week to week. The problems I work on most often: pipeline that's inconsistent, messaging that hasn't kept up with the product, a launch that needs senior leadership to own it, disconnected marketing activities that aren't driving results or marketing and sales that simply aren't talking to each other. These rarely live in one function — and fixing them requires someone who understands the full picture across marketing, sales, product, and customer success. I keep my client roster intentionally small — three to four companies at a time — so every engagement gets a real partner, not a shared resource. If you're wondering whether your company is in the right place for this kind of engagement, the best place to start is a conversation: erinforsythadvisory.com