Erin Costa, MBA
Lafayette, Colorado
Overview
With over 20 years of experience in both large CPG companies and fast-growing startups, I bring a unique blend of strategic insight and hands-on leadership to marketing. Armed with an MBA from CU, I've successfully navigated the complexities of established brands and the fast-paced nature required in emerging businesses. My approach is rooted in strong business strategy, but I never shy away from rolling up my sleeves to get things done. I’ve led multi-channel marketing initiatives, managed product lines, and built cross-functional teams that drive results, whether in a well-established corpo
About
With over 20 years of experience in both large CPG companies and fast-growing startups, I bring a unique blend of strategic insight and hands-on leadership to marketing. Armed with an MBA from CU, I've successfully navigated the complexities of established brands and the fast-paced nature required in emerging businesses. My approach is rooted in strong business strategy, but I never shy away from rolling up my sleeves to get things done. I’ve led multi-channel marketing initiatives, managed product lines, and built cross-functional teams that drive results, whether in a well-established corporation or an entrepreneurial startup environment. I thrive on solving tough problems, creating impactful brand strategies, and developing data-driven solutions that improve consumer experience and business growth. I believe in a management approach that balances strategic thinking with execution, ensuring that my teams are coached and empowered to deliver at every level of the business. Key Areas of Expertise: • Brand Strategy, Positioning & Creative Management in CPG & Startups • Product Development & Market Innovation • Multi-channel Retail Environments • Amazon, E-Commerce & Omnichannel Marketing • Annual Business & Marketing Planning; Budgeting • Data-Driven Measurement & Decision Making • Consumer & Market Research • Cross-Functional Collaboration & Leadership • Coaching, Mentoring, & Team Development I'm always open to connecting with professionals and organizations that value strategic growth and a hands-on, results-oriented approach to marketing.