Erin Burke Steinmetz
Pennsylvania
Overview
I am a corporate marketing and communications executive focused on enterprise cybersecurity and complex B2B technology markets. For more than 15 years, I’ve helped organizations clarify their market position, strengthen executive voice, and translate highly technical offerings into differentiated, category-defining narratives. My work sits at the intersection of corporate positioning, analyst and media engagement, and integrated go-to-market strategy. I’ve led marketing organizations within both founder-led and private equity-backed companies, partnering closely with CEOs, product leaders, a
About
I am a corporate marketing and communications executive focused on enterprise cybersecurity and complex B2B technology markets. For more than 15 years, I’ve helped organizations clarify their market position, strengthen executive voice, and translate highly technical offerings into differentiated, category-defining narratives. My work sits at the intersection of corporate positioning, analyst and media engagement, and integrated go-to-market strategy. I’ve led marketing organizations within both founder-led and private equity-backed companies, partnering closely with CEOs, product leaders, and revenue teams to align brand architecture, messaging strategy, and vertical go-to-market initiatives with business growth objectives. My experience spans enterprise rebrands, analyst inclusion, industry recognition, ABM-driven vertical strategy, and executive thought leadership platforms that elevate corporate credibility. Today, I continue to advise select enterprise cybersecurity and technology organizations on corporate positioning and narrative strategy while exploring long-term leadership opportunities where brand, category strategy, and communications are central to growth. Core focus areas include: • Corporate & Category Positioning • Executive, Media & Analyst Relations • Integrated Campaign & Narrative Development • Enterprise Go-to-Market, ABM & Vertical Strategy • Product Positioning & Launch Architecture • Brand Transformation & Repositioning • Demand Generation & Pipeline Strategy • Partner & Ecosystem Strategy • Cross-Functional Revenue Alignment • Marketing Team Leadership & Scale