Erika Weiss
Redondo Beach, California
Overview
Hi, I’m Erika. I’m passionate about building brands, crafting smart strategies, and creating marketing that truly connects with people. I’m the founder and principal of Elevated Brand, a boutique consultancy where I partner with companies in fitness, health and wellness, and beauty as a Fractional Chief Marketing Officer. My work blends data-driven insight with creativity and storytelling to help brands grow, clarify their positioning, and build meaningful connections with their customers. Over the course of my career, I’ve worked across both established global brands and fast-growing, scrap
About
Hi, I’m Erika. I’m passionate about building brands, crafting smart strategies, and creating marketing that truly connects with people. I’m the founder and principal of Elevated Brand, a boutique consultancy where I partner with companies in fitness, health and wellness, and beauty as a Fractional Chief Marketing Officer. My work blends data-driven insight with creativity and storytelling to help brands grow, clarify their positioning, and build meaningful connections with their customers. Over the course of my career, I’ve worked across both established global brands and fast-growing, scrappy startups. My background includes roles at Disney, 20th Century Fox, and Beachbody, where I spent over a decade leading iconic fitness brands like P90X and launching Beachbody’s first-ever fitness apparel line. Through my fractional CMO practice, I’ve had the privilege of partnering with brands and founders, including Human Touch, Relax The Back, Viome, MetamorphMD Beauty, Hidden Crown, Beauty Industry Group, Chalene Johnson, and Athletic Cosmetic Company. I help leadership teams navigate growth by shaping clear brand strategy, guiding integrated marketing execution, and aligning teams around a shared vision. Alongside my consulting work, I teach Brand Management and Entrepreneurial Marketing at Loyola Marymount University, where I love helping the next generation of founders and marketers turn ideas into real businesses. Outside of work, you’ll find me open-water swimming, exploring new beauty trends (purely for research), or mentoring through the Kellogg alumni network. At heart, I’m a consumer-obsessed, strategic marketer who believes great brands are built at the intersection of insight, creativity, and authenticity. Credentials: BA, Barnard College, Columbia University (Phi Beta Kappa, magna cum laude) MBA, Kellogg School of Management, Northwestern University If you’re interested in branding, growth strategy, or swapping recommendations for the best open-water swim spots, I’d love to connect. Website: https://erika-weiss.carrd.co/ Industry Expertise: Fitness | Health & Wellness | Beauty Business Expertise: Brand Strategy & Positioning | Fractional CMO Leadership | Direct-to-Consumer Marketing | Integrated Marketing Strategy | Digital & Social Marketing | Influencer Marketing | Brand Activations & Events | Go-To-Market Strategy | Email Marketing | Partnerships | Cross-Functional Leadership Personal Interests & Activities: National Cycling Champion | Open Water Swimmer | Triathlete | Yogi | Kellogg Alumni Mentor | National Charity League Volunteer