Erika Rosenthal
Raleigh, North Carolina
Overview
Growth-focused executive with extensive experience as a fractional or interim Chief Marketing Officer, Chief Growth Officer, and retained C-level partner to privately held companies, and middle market private equity-backed scaleups. Proven track record driving revenue, brand, and organizational growth across early-stage ventures and high-growth companies. Former CEO, COO, and CMO, with deep expertise in go-to-market strategy, demand generation, brand repositioning, and team building for B2B and B2C ventures. Operate comfortably across growth-stage companies, particularly those in SaaS, healthc
About
Growth-focused executive with extensive experience as a fractional or interim Chief Marketing Officer, Chief Growth Officer, and retained C-level partner to privately held companies, and middle market private equity-backed scaleups. Proven track record driving revenue, brand, and organizational growth across early-stage ventures and high-growth companies. Former CEO, COO, and CMO, with deep expertise in go-to-market strategy, demand generation, brand repositioning, and team building for B2B and B2C ventures. Operate comfortably across growth-stage companies, particularly those in SaaS, healthcare services, life science and biotech, and tech-enabled services. Earlier career includes over a decade in a Fortune 100 company, bringing an enterprise discipline to scaling innovative ventures. I work directly with CEOs, founders, boards, and investors to accelerate growth, clarify strategy, and lead business transformations—either as an embedded interim executive or long-term fractional member of the leadership team. Specialties: Fractional Chief Marketing Officer | Interim Chief Growth Officer | Go-to-Market Strategy | Brand Strategy | Demand Generation | B2B and B2C Marketing | Growth Marketing | Integrated Marketing | Dashboards, Analytics, and Optimization | Team Development | GTM Execution | Marketing Leadership | PE Portfolio Growth | M&A Due Diligence and Integration | Operations Scalability and Repeatability | Advisory Services and Boards