Erika Purcell
Columbus, Ohio
Overview
I help teams find clarity — and use it to make work that actually moves people. I’ve spent my career on both sides of this industry: agency-side in strategy and client-side leading marketing teams. That mix shaped how I work. I understand what CMOs really need, what agencies promise, and the gap that often sits between them. I’m an ad nerd at heart. I care about the craft, the thinking, the ideas, the briefs — all the stuff that made this industry great long before holding companies turned everything into “synergies” and process maps. And I genuinely believe the future belongs to the people
About
I help teams find clarity — and use it to make work that actually moves people. I’ve spent my career on both sides of this industry: agency-side in strategy and client-side leading marketing teams. That mix shaped how I work. I understand what CMOs really need, what agencies promise, and the gap that often sits between them. I’m an ad nerd at heart. I care about the craft, the thinking, the ideas, the briefs — all the stuff that made this industry great long before holding companies turned everything into “synergies” and process maps. And I genuinely believe the future belongs to the people and teams who protect that intersection of creativity, clarity, and commercial impact. What I focus on: Brand & Marketing Leadership: Helping build brands people actually remember, trust, and choose. Strategic Clarity: Getting everyone aligned on the real problem, the plan, and how we’ll know it’s working. Creative Partnership: Creating the conditions where strategy and creative can actually make great work together. Operational Focus: Making sure the way you work actually supports the work you want to do. The work gets better when the thinking gets clearer. And I’ll always fight for the conditions that make great work possible.