Erik Harbison
Pennsylvania
Overview
Discover more on how I help marketers transform their careers (+ free resources) linktr.ee/erikharb Industries I've helped market: eCommerce, Pharma, B2B SaaS, D2C, EdTech, HRTech, HealthTech My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways... As Digital Marketing practitioner and fractional CMO: An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale. If you manage a business, digital marketing agency or marketing team, I can help you wi
About
Discover more on how I help marketers transform their careers (+ free resources) linktr.ee/erikharb Industries I've helped market: eCommerce, Pharma, B2B SaaS, D2C, EdTech, HRTech, HealthTech My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways... As Digital Marketing practitioner and fractional CMO: An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale. If you manage a business, digital marketing agency or marketing team, I can help you with... Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive) Creating personalized development plans for your existing team Identifying and helping you hire the right marketing professionals for your company Creating processes to help scale your lead generation, conversion and revenue growth As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path. Or your marketing team has hit a performance plateau, and needs a growth-focused reset. I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits. If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with: Defining your starting point Marketing Interview tips and guides Marketing Career advancement direction Access to hiring managers for marketing roles Guide your hard skill and leadership skill development How I Can Help You: Understand Your Target Audiences - Building digital marketing strategies - Persona development - Marketing research Capture Consumer Attention - Strategic and tactical understanding of digital marketing channels - Developing measurable brand awareness - Product marketing strategy and execution - Building and executing demand generation - Building go-to-market marketing plans Drive Action - Developing high-converting lead funnels - Develop high performing teams - ROI based marketing programs Ask me about: - Developing the first merchandising Facebook page for NFL - Selling my boutique digital agency - How becoming a certified wedding officiant helped me close 3 new clients