Erica Vallejo
Austin, Texas
Overview
As a person, I'm blessed to be a fractional Chief Marketing Officer, helping cannabis businesses scale and grow online with marketing leadership and strategy. I realized my passion for business and marketing when I was a new mother and looking to meet other mothers with similar interests. It all started with a healthy parenting blog that helped me discover my passions. Over a decade of growing my skills has allowed me to implement across a variety of applications from technical implementations to the creative aspects of design, content, strategy, leadership, and beyond. As a Fractional CMO
About
As a person, I'm blessed to be a fractional Chief Marketing Officer, helping cannabis businesses scale and grow online with marketing leadership and strategy. I realized my passion for business and marketing when I was a new mother and looking to meet other mothers with similar interests. It all started with a healthy parenting blog that helped me discover my passions. Over a decade of growing my skills has allowed me to implement across a variety of applications from technical implementations to the creative aspects of design, content, strategy, leadership, and beyond. As a Fractional CMO working in the cannabis industry, I've consulted and implemented proven strategies for organizations resulting in short-term and long-term growth. I'm amazed at the results clients have received while maintaining relevancy in an ever-changing online environment--it's that feeling I get when seeing a business transformed that moves me and my team forward regardless of the challenges faced. As a business owner, I founded iFreshly Digital LLC from a desire and need for flexibility in my life, a passion for helping businesses, and desire to help the cannabis industry grow and flourish as it should. As a mother to an amazing daughter, she is the reason why I stay motivated and move towards my goals. Between following my passions for helping cannabis businesses and being a mom, I feel completely blessed to have such a wonderful life and work hard to help others achieve their goals as well. How I can help your business: *Build out marketing strategy *Establish KPIs *Reporting *Define Market Positioning *Hire, train, evaluate and fire vendors, employees & contractors *Marketing punch list *Identify blindspots *Strategic advising *Long term growth * and more! Contact me at Erica@iFreshly.com or call at (512)435-1505