Erica Bonser
Santa Fe, New Mexico
Overview
Check me out at www.fanclubbrands.com Today, business success is driven by gut feelings. Feelings that are the culmination of what you do, why it’s important, and what it means for your customers and team to be a part of it. Successful businesses not only create meaning — they activate it. The result being a brand people believe in paired with measurable business growth. Hello — I'm Erica Bonser. I'm a dreamer. A radical idealist. A social advocate and lover of deep conversations over food. But more importantly — I'm a brand and marketing architect, strategist, and advocate. Helping bran
About
Check me out at www.fanclubbrands.com Today, business success is driven by gut feelings. Feelings that are the culmination of what you do, why it’s important, and what it means for your customers and team to be a part of it. Successful businesses not only create meaning — they activate it. The result being a brand people believe in paired with measurable business growth. Hello — I'm Erica Bonser. I'm a dreamer. A radical idealist. A social advocate and lover of deep conversations over food. But more importantly — I'm a brand and marketing architect, strategist, and advocate. Helping brands, businesses, and people move together. I know there is no template for differentiation. Every business wants to differentiate themselves from their competition — minimizing risk and dominating their market space. But differentiation doesn’t exist in a box, in your new logo, or ad campaign — it exists in the minds of people. Real people with real needs, fears, and dreams. In order to effectively outmaneuver your competition you have to put people at the heart of your brand and marketing strategies. Attune your business to their needs and scale. You have to design it. Intentionally. Work with me to create a brand strategy that drives your company's performance so you can do more for the people you serve. And work with me to develop a comprehensive marketing strategy that drives brand to demand. From the CEO to the most distant customer — when branding is done right, it creates opportunity for everyone. let's make an impact — together. #brandstrategy #marketingstrategy #businessstrategy #workshops #creativestrategy #productpositioning #brandpositioning #brandactivation