Eric Berkman
Richmond, Virginia
Overview
$5B in attributable sales. 50% reduction in acquisition costs. Two marketing organizations built from scratch. That's what happens when you stop treating marketing as a cost center and start engineering it as a revenue system. For 20+ years, I've built and scaled GTM operations across financial services, insurance, healthcare, and SaaS — both inside large organizations (Genworth, Virginia Credit Union) and as a founder (Fractional CMO, Groflex). My work sits at the intersection of strategy, data, and execution: designing demand gen programs, modernizing digital ecosystems, and aligning market
About
$5B in attributable sales. 50% reduction in acquisition costs. Two marketing organizations built from scratch. That's what happens when you stop treating marketing as a cost center and start engineering it as a revenue system. For 20+ years, I've built and scaled GTM operations across financial services, insurance, healthcare, and SaaS — both inside large organizations (Genworth, Virginia Credit Union) and as a founder (Fractional CMO, Groflex). My work sits at the intersection of strategy, data, and execution: designing demand gen programs, modernizing digital ecosystems, and aligning marketing with product and analytics so growth is predictable, not accidental. I'm most useful to organizations that know marketing should drive revenue but haven't built the system to make it happen yet or need help getting to that next level.