Emily Cohen
New York City, New York
Overview
I'm a marketing executive with 20+ years building revenue-driving marketing engines across CPG, luxury, beauty, wellness, and premium consumer brands. I lead marketing as a commercial growth function—integrating brand strategy, product innovation, customer experience, and go-to-market execution to deliver measurable business impact. I've driven growth for established global brands and built marketing functions from scratch for emerging businesses requiring new teams, processes, and operating models. I thrive at the intersection of brand and growth, creativity and data, influence and authority
About
I'm a marketing executive with 20+ years building revenue-driving marketing engines across CPG, luxury, beauty, wellness, and premium consumer brands. I lead marketing as a commercial growth function—integrating brand strategy, product innovation, customer experience, and go-to-market execution to deliver measurable business impact. I've driven growth for established global brands and built marketing functions from scratch for emerging businesses requiring new teams, processes, and operating models. I thrive at the intersection of brand and growth, creativity and data, influence and authority. **CORE EXPERTISE:** Marketing Leadership & Strategy | Revenue Growth & P&L Partnership | Brand Development & Positioning | Product Innovation & Portfolio Management | Go-to-Market Execution | Omnichannel Marketing | Customer Acquisition & Lifecycle | Digital Marketing & Performance | Cross-functional Leadership | Marketing Transformation | Team Building | Consumer Insights & Analytics **CURRENTLY SEEKING:** VP, SVP, or CMO roles where marketing drives measurable growth, brand is treated as strategic infrastructure, and transformation capability is valued. Targeting lifestyle industries: CPG, food & beverage, beauty, hospitality, health + wellness, luxury, and consumer technology organizations navigating scale, repositioning, or modernization. The right role offers P&L accountability or partnership, cross-functional leadership scope, and organizational readiness to invest in marketing as a revenue engine. In the interim, I'm building select fractional CMO and advisory engagements, currently working with clients in financial services and education on brand positioning, go-to-market strategy, content development and marketing transformation. **INDUSTRIES:** CPG | Food & Beverage | Beauty | Health + Wellness | Luxury | Spirits | Hospitality | Consumer Technology | DTC **SPECIALTIES:** Chief Marketing Officer | VP Marketing | SVP Marketing | Brand Strategy | Innovation Management | Customer Acquisition | Marketing ROI | Cross-functional Leadership | Marketing Transformation | P&L Ownership | Omnichannel Strategy Let's connect if you're building marketing as a growth engine. Please include a brief note when reaching out.