Elsi Pacheco
Stamford, Connecticut
Overview
As a bilingual (Spanish and English) New York native with over 15 years in brand development and digital marketing, I bring a rich blend of expertise from hospitality to high-level marketing strategy. My career began in the vibrant hospitality industry of NYC, setting a solid foundation in event management and public relations, which naturally transitioned into broader roles in digital strategy and brand development. I served as Global Marketing Director at Market America, where I led major digital transformations, creating educational programs and campaigns that empowered small business own
About
As a bilingual (Spanish and English) New York native with over 15 years in brand development and digital marketing, I bring a rich blend of expertise from hospitality to high-level marketing strategy. My career began in the vibrant hospitality industry of NYC, setting a solid foundation in event management and public relations, which naturally transitioned into broader roles in digital strategy and brand development. I served as Global Marketing Director at Market America, where I led major digital transformations, creating educational programs and campaigns that empowered small business owners worldwide. My role was instrumental in expanding the company's digital footprint and driving substantial business growth. Following my success in the corporate world, I founded Link Up Level Up, an agency dedicated to elevating businesses through customized web and brand development strategies. My firm helps clients capture their essence and achieve significant growth by leveraging unique digital landscapes and cutting-edge marketing techniques. As the Chief Marketing and Event Officer for Pacific House, I spearhead all marketing strategies and major fundraising events. I sought this role to use my expertise to support a cause close to my heart—aiding those affected by homelessness and substance use. My strategic approach reinvigorates community engagement and dramatically increases fundraising efforts. This reflects my commitment to impactful leadership and magnifying Pacific House's mission of Preventing and Ending Homelessness through strategic digital enhancements and event management, creating tangible impacts within the community. My experience spans teaching digital marketing, producing major nonprofit events, and developing innovative online services. I continue to push the boundaries of digital marketing and brand storytelling, ensuring each project not only meets but exceeds expectations. From spearheading transformative campaigns to mentoring the next generation of marketers, my journey is a testament to the power of resilience, strategic innovation, and community-focused leadership. Born and raised in the crucible of New York's dynamic environment, I harness this energy to drive success and empower others, upholding the legacy of a true New Yorker making a global impact.