Ellen Koch
Las Vegas, Nevada
Overview
I am a transformational digital and marketing leader. With a passion for driving exponential growth by aligning cutting-edge technology with bold, innovative marketing strategies. My expertise lies in orchestrating enterprise-wide digital transformations, omnichannel growth marketing strategies, and delivering data-driven omnichannel roadmaps that significantly enhance brand experience, conversion rates, user journeys, and customer engagement. I partner closely with teams to uncover strategic opportunities, optimize marketing investments, and build high-performing organizations that thrive i
About
I am a transformational digital and marketing leader. With a passion for driving exponential growth by aligning cutting-edge technology with bold, innovative marketing strategies. My expertise lies in orchestrating enterprise-wide digital transformations, omnichannel growth marketing strategies, and delivering data-driven omnichannel roadmaps that significantly enhance brand experience, conversion rates, user journeys, and customer engagement. I partner closely with teams to uncover strategic opportunities, optimize marketing investments, and build high-performing organizations that thrive in the digital age. I'm a catalyst who identifies gaps, bolsters organic growth, and drives customer-centric digital innovation. All while staying relentlessly focused on business outcomes. Throughout my career, I've consistently leveraged data and analytics to fuel creative, high-impact solutions. I excel at: Leading transformations that have led to more than a 200% increase in revenue. Building and scaling high-performing, resilient teams to achieve ambitious business goals. Managed teams of 40+ team members, all focused on north star goals and business outcomes. Pioneering the use of emerging technologies, including AI, to create truly exceptional customer experiences. Significant Achievements: Drove 300% YoY growth for a leading brand by aligning digital infrastructure, modernizing CMS systems, & implementing a data-first performance marketing strategy. Spearheaded a full CMS migration that resulted in a 200% improvement in conversion rates within six months. Crafted omnichannel brand marketing strategies that delivered a 150% YoY increase in organic traffic. Designed narrative-driven campaigns that produced a 50% increase in MQLs in just one quarter. Implemented a digital demand generation campaign that increased lead volume by 45% in just three months. I am passionate about shaping the future of digital and marketing through strategic leadership, innovative technology adoption, and bold, creative problem-solving. Let's connect if you're looking for a leader who can see the big picture, build the roadmap & deliver the results. Open to contract, full time, and fractional marketing opportunities!