Elizabeth Schmidt
Chicago, Illinois
Overview
I am a global marketing executive with over 18 years of experience driving revenue growth, customer acquisition, and brand reinvention for high-growth companies and global brands across the CPG and lifestyle sectors. My expertise lies in building and scaling marketing organizations that connect culture to commerce, developing creative strategies and campaigns that attract customers, strengthen brand equity, elevate consumer connection, and drive measurable business performance. I’ve built global brand marketing divisions from the ground up, delivered 25% YoY revenue growth, generated 3B+ edit
About
I am a global marketing executive with over 18 years of experience driving revenue growth, customer acquisition, and brand reinvention for high-growth companies and global brands across the CPG and lifestyle sectors. My expertise lies in building and scaling marketing organizations that connect culture to commerce, developing creative strategies and campaigns that attract customers, strengthen brand equity, elevate consumer connection, and drive measurable business performance. I’ve built global brand marketing divisions from the ground up, delivered 25% YoY revenue growth, generated 3B+ editorial impressions, and grown customer acquisition by 30% in a single year. From go-to-market strategy to executive thought leadership, I design innovation pipelines and marketing campaigns that translate consumer insights into actionable storytelling, resonating with business audiences, agencies, and partners worldwide. As a leader, I bring a proven record in cross-functional collaboration and general management, mentoring high-performing teams and aligning stakeholders across Product, Sales, R&D, and Finance to deliver operational excellence. My background includes experience in retail, CPG, and other consumer-driven markets, where I’ve led shopper marketing and multi-channel initiatives that accelerate category growth and brand transformation. As an empathetic marketing leader and trailblazer, I believe the role of today’s CMO is not just to market products, but to shape cultural relevance, fuel innovation, and create meaningful experiences that deliver sustainable, long-term business value. Core Expertise • Global Marketing & Brand Strategy • Brand Reinvention & Innovation Pipeline Development • Consumer Insights & Data-Driven Storytelling • C-Suite & Board Communications • P&L Management & General Management • Cross-Functional Leadership & Collaboration • Shopper Marketing & Category Growth • Marketing Analytics & Business Intelligence • Creative Strategy & Narrative Development • Go-to-Market Strategy & Sales Enablement