Elizabeth Magill
Mountain View, California
Overview
Experienced marketing leader with a demonstrated track record of driving growth by transforming go-to-market from a focus on features and benefits to a focus on solutions to business problems. I drove 3.5X increase in revenue and 2X increase in average sales price at Cyara by repositioning from functional to value and changing pricing to dramatically simplify options and reduce friction in the sales cycle. Increased average sales price at Fortanix 2.4X with a tighter focus on the ideal customer profile, combined with messaging overhaul. Decades of experience building go-to-market machines fo
About
Experienced marketing leader with a demonstrated track record of driving growth by transforming go-to-market from a focus on features and benefits to a focus on solutions to business problems. I drove 3.5X increase in revenue and 2X increase in average sales price at Cyara by repositioning from functional to value and changing pricing to dramatically simplify options and reduce friction in the sales cycle. Increased average sales price at Fortanix 2.4X with a tighter focus on the ideal customer profile, combined with messaging overhaul. Decades of experience building go-to-market machines for enterprise B2B SaaS solutions at both scale ups and large enterprises. Deep knowledge of customer engagement and applied analytics markets, including customer analytics, contact center, customer experience, merchandising, and marketing technologies. Skills: *Strategy & Planning *Mergers & Acquisitions *Cateogry Creation *Product Marketing *Packaging and Pricing *Competitive Intelligence *Sales Enablement *Demand Generation *Campaign & Buyer Journey Design *Customer Marketing *Partner Marketing *Content Marketing & SEO *Brand Marketing *Public Relations *Analyst Relations