Elise Markowitz
California
Overview
As the Founder of Markowitz Marketing, I partner with early-stage, growth-mode, and enterprise brands as a Fractional CMO or marketing consultant. I've led go-to-market (GTM) strategy, brand transformations, paid media campaigns, full-funnel growth programs, and team restructures, all built to unlock sustainable performance and revenue growth. What sets me apart is my 360-degree approach to marketing, which is centered on strategy, execution, and growth. I've intentionally built a diverse, cross-functional career so I can speak fluently across every channel, from brand and creative to paid m
About
As the Founder of Markowitz Marketing, I partner with early-stage, growth-mode, and enterprise brands as a Fractional CMO or marketing consultant. I've led go-to-market (GTM) strategy, brand transformations, paid media campaigns, full-funnel growth programs, and team restructures, all built to unlock sustainable performance and revenue growth. What sets me apart is my 360-degree approach to marketing, which is centered on strategy, execution, and growth. I've intentionally built a diverse, cross-functional career so I can speak fluently across every channel, from brand and creative to paid media, influencer, email, and conversion rate optimization (CRO). I don't just build marketing strategies; I build marketing ecosystems that scale. I'm a problem solver at heart. Whether it's a plateauing funnel, misaligned messaging, or inefficient spend, I dive in, get my hands dirty, and optimize what's broken. That adaptability, paired with a data-driven mindset, is my biggest superpower. Recent Highlights: - Piloted strategy development for Pomp Beauty, driving growth and marketing teams to boost eCommerce revenue by 200% and marketplace size by 100% while reducing cost-per-lead by 87%. - Restructured the marketing team at Nana Jacqueline, driving conversion rate optimization (CRO) to increase annual revenue by 100%, achieving the brand's most profitable year with an 87% improvement in conversion rate. - Led rebrand and growth strategy for Puzzle Makeup, revamping brand identity, product positioning, and digital assets, resulting in a 103% year-over-year (YOY) revenue increase within 6 months on a limited budget. Whether optimizing a brand's conversion funnel, redefining a brand identity, or leading a digital transformation, my approach is always holistic, strategic, and rooted in results. Let's connect if you're looking to scale smarter, build a stronger brand, or simply need a marketing partner to guide your next growth chapter.