Eileen Day
Georgetown, Texas
Overview
I didn’t grow up in the dental industry—and that’s partly why I’ve been able to disrupt it. I'm also a rebel at heart...so there's that. I came in with a fresh eye and a track record of scaling companies, building brands, and leading strategy that actually drives growth—not just clicks. I don’t follow trends. I build what works. Today, I help DSOs and vendors stop playing the same game with the same traditional playbook. Through DVIN, I’ve built a space where relationships come first, messaging matters, and reputation is everything. I don’t care how great your product is—if you can’t connect
About
I didn’t grow up in the dental industry—and that’s partly why I’ve been able to disrupt it. I'm also a rebel at heart...so there's that. I came in with a fresh eye and a track record of scaling companies, building brands, and leading strategy that actually drives growth—not just clicks. I don’t follow trends. I build what works. Today, I help DSOs and vendors stop playing the same game with the same traditional playbook. Through DVIN, I’ve built a space where relationships come first, messaging matters, and reputation is everything. I don’t care how great your product is—if you can’t connect the dots for your buyer, you won’t scale. I teach vendors how to earn trust, not just attention. And we have fun while we do it. As a Fractional CMO and advisor, I work with companies ready to do things differently—and better. Whether you’re launching something new, rethinking your go-to-market, or trying to make a name in the DSO space, I bring sharp strategy, a serious bias for action, and some bad-assery into your brand. Yes, I made up that word. I lead with transparency, lift others, say what no one else is willing to say, and do what others don't even think of. That’s how change happens. That's how you disrupt. Brand Positioning Messaging & Marketing Strategy Demand Gen for Vendors & DSOs Scaling What’s Worth Scaling The Rising Tide Lifts All The Boats