Ed Sofia
Orange County, California
Overview
Marketing Executive | Revenue Growth Strategist | Digital Marketing Leader Results-driven marketing executive with 20+ years driving revenue growth across consumer goods, retail, and eCommerce industries. Proven track record of leading high-performing teams to achieve aggressive revenue targets while optimizing brand positioning and digital marketing ROI. Core Expertise & Services Revenue Growth: Deliver revenue increases through strategic marketing initiatives and cross-channel optimization Team Leadership: Build and manage marketing teams, fostering collaboration between creative, digital
About
Marketing Executive | Revenue Growth Strategist | Digital Marketing Leader Results-driven marketing executive with 20+ years driving revenue growth across consumer goods, retail, and eCommerce industries. Proven track record of leading high-performing teams to achieve aggressive revenue targets while optimizing brand positioning and digital marketing ROI. Core Expertise & Services Revenue Growth: Deliver revenue increases through strategic marketing initiatives and cross-channel optimization Team Leadership: Build and manage marketing teams, fostering collaboration between creative, digital, and analytics functions Digital Marketing: Increase efficiency and ROAS as an expert in Google Ads ecosystem, SEO/SEM, social media marketing, and marketing automation platforms eCommerce Strategy: Drive online channel growth through conversion optimization, customer journey mapping, and omnichannel integration Brand Marketing Excellence: Develop consumer-first marketing strategies for scalable growth across multiple product categories. Partner Relationship Management: Strengthen retail partnerships through data-driven insights and collaborative marketing programs to increased market share. Cross-Functional Leadership: Successfully manage complex, multi-department initiatives involving product development, sales, finance, and operations teams. Industry Experience Consumer Goods | Retail | eCommerce | B2B | B2C Key Skills Marketing Strategy | Digital Marketing | eCommerce Management | Team Leadership | Revenue Optimization | Brand Management | Google Ads (Search, Display, Shopping, Video) | Marketing Analytics | Customer Acquisition | Retail Partnerships | Cross-Channel Marketing | Budget Management | Competitive Analysis | Lead Generation Certifications Google AI Search Certified | Google Ads Certified (Search, Display, Shopping, Video)