Dwight Griesman
Massachusetts
Overview
I am a business first Fractional Chief Marketing Officer who grows businesses for top and bottom line results by applying analytic rigor with entrepreneurial flair. Known as a creative synthesizer and dot connector I've had success creating focus, counter intuitive programs, and top notch execution across marketing disciplines including digital marketing, SEO, SEM, social media, demand and lead generation, brand positioning, messaging, value proposition development, thought leadership and more. With rich experience in both B2B and B2C markets, the marketing organizations I am part of have a t
About
I am a business first Fractional Chief Marketing Officer who grows businesses for top and bottom line results by applying analytic rigor with entrepreneurial flair. Known as a creative synthesizer and dot connector I've had success creating focus, counter intuitive programs, and top notch execution across marketing disciplines including digital marketing, SEO, SEM, social media, demand and lead generation, brand positioning, messaging, value proposition development, thought leadership and more. With rich experience in both B2B and B2C markets, the marketing organizations I am part of have a track record of success in companies of all sizes. And, we have fun while we do it. My bias is for an outside-in, data driven approach leading to customer understanding that can be applied to create innovative marketing and customer engagement programs. I have direct experience in SaaS, professional services, business services, digital transformation, publishing, market research, food, beverages, toys and games, music and more. I'm at my best when I'm driving and influencing strategy and building relationships, teams, brands and businesses. Let's do some of this together!