Dorian Kendal
Portland, Oregon
Overview
I help companies build exceptional marketing teams that drive transformative results. Drawing on extensive experience in leading tech organizations, whether as a consultant, Fractional CMO, or full-time employee, I consistently deliver strategies, programs, processes, and teams that surpass expectations. Some highlights: -Using PLG as a basis, developed and executed Unity’s GTM strategy for the online business driving $0 to $38M in revenue in just 2.5 years. -Managed the team that built the infrastructure and programs that enabled Unity to expand verticals beyond gaming, which included impl
About
I help companies build exceptional marketing teams that drive transformative results. Drawing on extensive experience in leading tech organizations, whether as a consultant, Fractional CMO, or full-time employee, I consistently deliver strategies, programs, processes, and teams that surpass expectations. Some highlights: -Using PLG as a basis, developed and executed Unity’s GTM strategy for the online business driving $0 to $38M in revenue in just 2.5 years. -Managed the team that built the infrastructure and programs that enabled Unity to expand verticals beyond gaming, which included implementing it's first ABM model. -Created onboarding and growth programs at Unity, boosting first-time user success by 20% and day 7 and 30 retention by over 25%. -Achieved record pipeline growth at Netlify despite 40% OPEX and ~30% staff reductions. -Led Netlify’s upmarket shift, redefining ICP, messaging, positioning, marketing collateral, and securing top Analyst coverage from Gartner and Forrester. -Deep expertise in developer/engineer marketing at companies like Google, Unity, Netlify, and Marketing advisory roles with Seam.ai and Cognition Labs. -Extensive experience building and leading global teams with a focus on creating pathways for success, nurturing talent, and fostering a culture of curiosity and growth. I also serve as Board Chair of the ML20 Board for the Maurice Lucas Foundation. An organization dedicated to helping under resourced youth achieve their academic goals through classroom support and food security programs.