Don Helms
Charlotte, North Carolina
Overview
I help growth-stage and established B2B and B2C brands unlock their full market potential through strategic, purpose-led brand development and smart marketing. As your Fractional CMO, I bring 25 years of proven practical expertise and leadership at a fraction of the cost of a full time executive. Key Results: - Generated over $300M+ in profitable revenue growth through successful brand launches and relaunches, new product & service innovations, channel expansion, and strategic extensions - without "big brand" budgets - Led transformation of under-performing brands into category disruptors and
About
I help growth-stage and established B2B and B2C brands unlock their full market potential through strategic, purpose-led brand development and smart marketing. As your Fractional CMO, I bring 25 years of proven practical expertise and leadership at a fraction of the cost of a full time executive. Key Results: - Generated over $300M+ in profitable revenue growth through successful brand launches and relaunches, new product & service innovations, channel expansion, and strategic extensions - without "big brand" budgets - Led transformation of under-performing brands into category disruptors and market leaders - Created and commercialized new-to-the-world brands now generating over $50M revenue annually Creator of the Purpose Built Branding process to help growth oriented companies develop and execute a winning competitive strategy based on unique value delivery. The approach is based on each client's true purpose and unique success drivers informed by hard-won customer and consumer insights. The process helps bring to life an authentic, meaningful, and enduring brand with a value offering that drives measurable results. This methodology has proven successful across industries and business types with challenger brands in B2B and B2C companies. Purpose Built Brands help achieve these tangible benefits: • Clarify and align company and brand purpose as foundational to enduring success • Uncover essential customer/consumer insights to inform decisions and fuel creative marketing • Develop differentiated strategy and a unique value offering for a sustainable advantage • Enable support using highly efficient and targeted marketing strategies • Fuel brand turnarounds and relaunches to accelerate growth • Drive team alignment and build desired company culture • Ensure best fit agency and service provider selection and management Currently accepting new clients for 2025. Let's discuss how we can accelerate your profitable growth through your own Purpose Built Branding breakthrough!