Derin Oyekan
Los Angeles, California
Overview
I’m a seasoned growth marketer and entrepreneur with over 2 decades of experience driving direct-to-consumer success. My journey spans launching and scaling multimillion-dollar brands, where I’ve led performance marketing for names like Hint Water, Hair Club, Icon Fitness, PrettyLitter, Reel Paper, Hiya Health, and more. I’ve managed over $500M in media spend that fueled more than $2B in sales across multiple ventures, contributing to 3 successful exits and co-founding 5 innovative companies. My passion lies in harnessing sustainability, social impact, and wellness to create transformative
About
I’m a seasoned growth marketer and entrepreneur with over 2 decades of experience driving direct-to-consumer success. My journey spans launching and scaling multimillion-dollar brands, where I’ve led performance marketing for names like Hint Water, Hair Club, Icon Fitness, PrettyLitter, Reel Paper, Hiya Health, and more. I’ve managed over $500M in media spend that fueled more than $2B in sales across multiple ventures, contributing to 3 successful exits and co-founding 5 innovative companies. My passion lies in harnessing sustainability, social impact, and wellness to create transformative consumer experiences—a commitment that’s earned recognition from Forbes. And beyond the screen, I’m a first-time dad who's enjoying that experience very much! --- You don’t need bigger budgets—you need better strategies. I specialize in helping brands maximize every marketing dollar to drive real, measurable growth. With a proven track record across subscription, eCommerce, and sustainability-focused businesses, I help companies acquire, retain, and scale profitably. Let’s take your brand to the next level. Get in touch: hello@derinoyekan.com.