Denise Willard, MBA
Topeka, Kansas
Overview
I am a right- and left-brained marketing communications leader with over 20 years-experience in marketing strategy, brand positioning, messaging, and digital campaigns. I excel at breaking down complex concepts into business relatable messages. As a "tech translator," I have helped firms of all sizes build creative communications that reach intended audiences and compel them to act. I have worked for start-ups to Fortune 500 organizations, and everything in between. This experience has instilled in me the rigor found in large corporations with the nimbleness inherent in the smaller players
About
I am a right- and left-brained marketing communications leader with over 20 years-experience in marketing strategy, brand positioning, messaging, and digital campaigns. I excel at breaking down complex concepts into business relatable messages. As a "tech translator," I have helped firms of all sizes build creative communications that reach intended audiences and compel them to act. I have worked for start-ups to Fortune 500 organizations, and everything in between. This experience has instilled in me the rigor found in large corporations with the nimbleness inherent in the smaller players. I am a self-starter as well as a team player who excels in environments where I am surrounded by smart, energetic teammates who are client-driven, full of big ideas, and aren't afraid to continuously push me to elevate my "game." Outside of work, I love to give back to organizations that help children, women, and the elderly as well as animal rescue groups. Key Skills: * B2B, B2C, and B2G Expertise * Market Analysis & Strategy * Client/Executive Relations * Discovery Sessions/Executive Interviews * Speech Writing * Executive Presentations * PR Outreach/Liaison * Competitive Positioning * Audience Analysis * Audience Messaging * Press Kits * Storytelling * Content Strategy * Thought Leadership * Digital Campaigns * Writing/Editing (All Media Types)