Dena Kowaloff
Massachusetts
Overview
Hamburgers and fries launched my better-for-you consumer marketing career. Piloting a loyalty program for McDonalds in 2001 was scintillating. Crafting messages and testing media, I watched consumer behavior change right in front of me. And was hooked. With over two decades of experience and a passion for forging meaningful brand-consumer connections, I've guided over 20 brands toward revenue growth. My mission: unlock the full potential of your marketing resources, whether you're expanding product lines or refining your messaging. I specialize in assisting DTC brands entering the grocery
About
Hamburgers and fries launched my better-for-you consumer marketing career. Piloting a loyalty program for McDonalds in 2001 was scintillating. Crafting messages and testing media, I watched consumer behavior change right in front of me. And was hooked. With over two decades of experience and a passion for forging meaningful brand-consumer connections, I've guided over 20 brands toward revenue growth. My mission: unlock the full potential of your marketing resources, whether you're expanding product lines or refining your messaging. I specialize in assisting DTC brands entering the grocery channel, international brands making their mark in the U.S., and established manufacturers across various categories. Reach out today, and let's ignite your brand's rapid growth! Specialties: Brand Positioning, Brand Alignment, Path to Purchase, Go-To-Market Strategy, Marketing Plans, Sales Training, Product Roadmaps.