Deirdre Kennedy
San Francisco, California
Overview
I help technology, platform, and media companies establish credibility, build ecosystems, and scale adoption in the market. My background includes leadership roles at POPSUGAR, ShopStyle, Ellen Digital Ventures, and Rachel Zoe, where I helped scale digital platforms, shape enterprise narratives, and build partnerships that expanded brand and advertiser relationships globally. Today I work closely with leading platforms and IP-driven brands, including TikTok and Moonbug’s CoComelon, focused on B2B positioning, industry visibility, partnerships, and experiential programs that shift both consumer
About
I help technology, platform, and media companies establish credibility, build ecosystems, and scale adoption in the market. My background includes leadership roles at POPSUGAR, ShopStyle, Ellen Digital Ventures, and Rachel Zoe, where I helped scale digital platforms, shape enterprise narratives, and build partnerships that expanded brand and advertiser relationships globally. Today I work closely with leading platforms and IP-driven brands, including TikTok and Moonbug’s CoComelon, focused on B2B positioning, industry visibility, partnerships, and experiential programs that shift both consumer behavior and industry perception. Across my career, I’ve brought companies to major industry stages including Digital NewFronts, Cannes Lions, and SXSW, built thought leadership platforms that engage senior brand and agency leaders, and led large-scale experiential activations that drive engagement and adoption. I’m particularly interested in how emerging AI platforms build trusted ecosystems and translate powerful technology into real-world adoption.