Deborah Szajngarten
New York City, New York
Overview
I build the marketing engines that drive exits. At Carbyne, I took a company from $5M in revenue and zero pipeline to $30M ARR with a $60M active pipeline in two years — directly positioning a $675M acquisition by Axon. At Radware, I transformed a hardware company into a Tier 1 global cybersecurity brand and built their first inbound demand engine from scratch, scaling it to contribute 40% of global pipeline. At Vimeo, I helped turn an internal side project with no business model into an $80M business and YouTube's #1 competitor. That's the pattern. I come in when the stakes are high and t
About
I build the marketing engines that drive exits. At Carbyne, I took a company from $5M in revenue and zero pipeline to $30M ARR with a $60M active pipeline in two years — directly positioning a $675M acquisition by Axon. At Radware, I transformed a hardware company into a Tier 1 global cybersecurity brand and built their first inbound demand engine from scratch, scaling it to contribute 40% of global pipeline. At Vimeo, I helped turn an internal side project with no business model into an $80M business and YouTube's #1 competitor. That's the pattern. I come in when the stakes are high and the marketing infrastructure doesn't yet match the ambition of the business. I launched Firebird Fractional Marketing to bring that same operator-level impact to Series A–C founders who need a true CMO — someone who can own positioning, build the revenue engine, and partner with sales — without the cost or risk of a full-time executive hire. What I do: — Define category positioning and GTM strategy for complex, regulated, and technical markets — Build full-funnel demand generation from zero: pipeline frameworks, content engines, digital programs — Align marketing and sales around revenue — not activity metrics — Prepare companies for fundraising, market expansion, or acquisition Where I work best: GovTech · Public Safety · Cybersecurity · SaaS · B2B · B2G If you're a founder or CEO navigating a critical inflection point — growth, fundraise, or exit — let's talk.