Deanna Heuschel
Illinois
Overview
A versatile, collaborative, and high-impact marketing and communications leader, I help companies grow by delivering innovative strategies, timely communications, multichannel execution, and exceptional customer experience. I have the depth and breadth of knowledge in multiple industries to scale complex business environments and deliver extraordinary growth with great speed. I've supported the C-suite as a trusted advisor leading cross-functionally and delivering on objectives during hyper-growth stages, business transformation, and restructuring. MY TAKE ON LEADERSHIP I
About
A versatile, collaborative, and high-impact marketing and communications leader, I help companies grow by delivering innovative strategies, timely communications, multichannel execution, and exceptional customer experience. I have the depth and breadth of knowledge in multiple industries to scale complex business environments and deliver extraordinary growth with great speed. I've supported the C-suite as a trusted advisor leading cross-functionally and delivering on objectives during hyper-growth stages, business transformation, and restructuring. MY TAKE ON LEADERSHIP I create environments where teams have the support, resources, and tools to consistently deliver high quality, inspiring work, take risks, and celebrate successes. I'm a hands-on leader who's built and led groups of all sizes. With a keen understanding of skills needed, outsourcing expense and ROI, I curate agile teams that support each initiative with the right level of investment. WHERE I'VE BEEN I've worked in a wide range of leadership roles for start-ups, public, and privately held companies. Industry experience: professional services, marketing operations, agency, SaaS (including AI), commercial products, packaging, manufacturing, food and beverage ingredients, legal, financial services, CPG, and non-profit. Broad expertise with many different customers (B2B, B2B2C, DTC). WHAT I'VE DONE Marketing, brand positioning, executive/employee communications, go-to-market strategy, audience segmentation and targeting, M&A onboarding and integration, public relations, event marketing, trade show management, video development, social media strategy, LinkedIn thought leadership, content marketing strategy and creation, testimonial and case study creation, white paper development, partnership/channel marketing, website development, e-commerce leadership, email marketing, ABM, tech stack selection and implementation, AI prompt engineering, podcast and webinar strategy, campaign management, analytics, research, product development, product management, recruiting, mentoring, agency/freelancer selection and management. WHAT I DO BEST Think big picture, innovate, communicate, inspire, and deliver. I excel at being the throughline to ensure that all initiatives (large and small) are achieved successfully.