Dawn Taketa Riordan
Oakland, California
Overview
Throughout my career, I’ve been drawn to the spark of the new. New opportunities. New ideas. New technologies. New channels. New business models. New challenges. I gravitate toward the complex - the messy middle, the not-quite-figured-out, the need to re-ignite. And I help turn it into something that sparks connection, fuels growth, and scales with integrity. From launching Gap Inc.’s first e-commerce business, to re-igniting Peet’s digital presence, to leading IDEO's first successful B2C venture—I’ve helped iconic brands write their next chapter. No matter the stage, I put people at the c
About
Throughout my career, I’ve been drawn to the spark of the new. New opportunities. New ideas. New technologies. New channels. New business models. New challenges. I gravitate toward the complex - the messy middle, the not-quite-figured-out, the need to re-ignite. And I help turn it into something that sparks connection, fuels growth, and scales with integrity. From launching Gap Inc.’s first e-commerce business, to re-igniting Peet’s digital presence, to leading IDEO's first successful B2C venture—I’ve helped iconic brands write their next chapter. No matter the stage, I put people at the center: those we design for, those we design with, and those who bring the work to life. My sweet spot is designing and activating brand and product marketing strategy - building structure out of ambiguity, telling stories that move people, and helping teams find their rhythm. I thrive at the intersection of creativity, business, and technology, whether inside a large org or helping a smaller one build momentum. I love orchestrating across teams, shaping go-to-market strategies that resonate, and building brands people believe in. And I’m at my best when I’m helping others unlock their creative potential and bring bold ideas to life—with creativity, rigor and just enough magic. I’m looking for a full-time senior marketing role, especially drawn to purpose-led consumer product or service companies. Hybrid roles commutable from the East Bay or remote with in-person collaboration work best. In the meantime, I’m consulting with early-stage teams on product marketing, brand strategy, and growth. I also love building marketing capabilities—whether that means leveling up an existing team or helping to shape a new one from the ground up. LEADERSHIP Cross-Organization Leadership | Team Leadership & Development | Board Governance | Talent Acquisition & Retention | Culture Building | DEI Strategy STRATEGY Brand Strategy | Customer Insights | Product Marketing Strategy | Value Proposition & Positioning | Pricing |Go-To-Market Execution | Market Research | Competitive Analysis | Market Segmentation MARKETING CRM | Social Media | E-Commerce | Digital Marketing | Content Marketing | Multi-Channel Campaigns | Performance Marketing | Growth Marketing | Creative Services | Agency Management BUSINESS MANAGEMENT P&L Ownership | Revenue Planning | Pricing and Packaging Strategy | Annual Strategic Planning | Customer Service | Client Services