David Shantz
San Rafael, California
Overview
I work with visionaries, inventors and technologists to connect ideas with markets. I enjoy developing new products, new ventures and discovering unique ways to solve problems. Growth marketing is equally fascinating. The discovery of untapped markets, identifying low-friction paths to addressable markets that nobody had thought of. I work to discover and quantify new applications for existing products, identify new ways to create value in the minds of the customer and translate technologies and ideas for doing things in terms of tangible benefits PARTNERSHIPS - A number of go-to-market ini
About
I work with visionaries, inventors and technologists to connect ideas with markets. I enjoy developing new products, new ventures and discovering unique ways to solve problems. Growth marketing is equally fascinating. The discovery of untapped markets, identifying low-friction paths to addressable markets that nobody had thought of. I work to discover and quantify new applications for existing products, identify new ways to create value in the minds of the customer and translate technologies and ideas for doing things in terms of tangible benefits PARTNERSHIPS - A number of go-to-market initiatives have been made plausible with a unique approach to strategic partnerships. We identify potential partners who have aggregated a similar user-group and work out how to make their value proposition stronger with a collaboration. PRODUCT DEVELOPMENT – concepts through prototyping, MVP and initial growth models for web and mobile applications and sites. UI/UX-driven product development and working with development teams. DEMAND GENERATION – iterative campaign management, content marketing, account marketing, SEO, PPC, digital marketing, PR, marketing automation and funnel-based relational CRM systems. BRAND - naming, branding, experiential #fractionalCMO, #ventureconsulting, #startupCMO #growth marketing