David Levi Novick
San Clemente, California
Overview
I am an operator and strategist focused on scaling SaaS, E-commerce, and AI organizations through critical growth phases. My career is defined by building high-performance marketing engines—most notably driving 12x ARR growth leading to a $500M acquisition by Lightspeed Commerce (NYSE: LSPD). Currently, I lead Darn Digital, a strategic advisory practice where I partner with founders and boards to architect GTM systems and AI-driven marketing transformations. Recent collaborators include Vizio, Broadcom, TravisMathew Golf, and Yodeck Digital Signage. Core Expertise GTM & PLG Architecture: Des
About
I am an operator and strategist focused on scaling SaaS, E-commerce, and AI organizations through critical growth phases. My career is defined by building high-performance marketing engines—most notably driving 12x ARR growth leading to a $500M acquisition by Lightspeed Commerce (NYSE: LSPD). Currently, I lead Darn Digital, a strategic advisory practice where I partner with founders and boards to architect GTM systems and AI-driven marketing transformations. Recent collaborators include Vizio, Broadcom, TravisMathew Golf, and Yodeck Digital Signage. Core Expertise GTM & PLG Architecture: Designing end-to-end systems from ICP definition to viral loops. I’ve scaled platforms to 1M+ users across 175 countries, focusing on sustainable CAC and product-led expansion. AI Implementation: Moving beyond the hype to deploy production-level AI. I specialize in building autonomous agents for engagement and intelligent personalization workflows using Claude, OpenAI, and custom LLM platforms. Revenue Operations: Engineering the modern stack—from CDPs and attribution modeling to experimentation frameworks that align marketing, product, and sales. Venture & Exit Strategy: Orchestrating the narrative for multiple successful capital rounds (Seed through Series C) and preparing organizations for high-value exits. The Next Chapter While I continue to advise a select portfolio of companies, I am looking to transition back into a full-time leadership role (CMO / VP Marketing) with a high-growth SaaS, AI, or E-com platform. I am most effective in environments navigating category creation or rapid scaling (Series B through IPO) where marketing is viewed as a primary revenue driver. I’m interested in connecting with leadership teams building for a meaningful exit who need an architect to scale the organization. Let’s connect if you’re building a marketing engine designed for revenue, not just leads.