David Fuller
Littleton, Colorado
Overview
Most companies don’t have a revenue problem. They have a predictability problem. If revenue feels inconsistent, forecasting is unreliable, or growth stalls as the business scales, the issue isn’t effort or ambition—it’s the go-to-market system behind the results. As founder of Portco Revenue Advisors (PRA), I work with private equity–backed companies and growth-stage businesses to build predictable, scalable revenue engines by aligning strategy, people, process, and execution. With 15+ years of experience as an operator, advisor, and fractional CRO, I’ve led revenue organizations across ent
About
Most companies don’t have a revenue problem. They have a predictability problem. If revenue feels inconsistent, forecasting is unreliable, or growth stalls as the business scales, the issue isn’t effort or ambition—it’s the go-to-market system behind the results. As founder of Portco Revenue Advisors (PRA), I work with private equity–backed companies and growth-stage businesses to build predictable, scalable revenue engines by aligning strategy, people, process, and execution. With 15+ years of experience as an operator, advisor, and fractional CRO, I’ve led revenue organizations across enterprise software, SaaS, and services—often stepping in when companies are preparing to scale, professionalize sales, integrate acquisitions, or reset their GTM approach. What I do differently I don’t “motivate sales teams” or install one-off tactics. I help leadership teams design and run a revenue system that works. That includes: • Clarifying the Ideal Customer Profile and value narrative • Aligning GTM strategy → GTM plan → functional playbooks • Installing disciplined sales, forecasting, and coaching processes • Improving onboarding and enablement to shorten time-to-productivity • Driving cross-functional alignment across Sales, Marketing, CS, and Product • Creating operating rhythms that drive execution and accountability • Reducing execution risk while increasing enterprise value My work sits at the intersection of revenue growth, execution discipline, and valuation readiness. Who I work with • CEOs of PE-backed portfolio companies • Founders and owners of growth-stage businesses • Leadership teams preparing to scale, integrate, or professionalize GTM • Investors seeking stronger post-close execution and predictability Typical client outcomes (average) • +38% ARR growth through value-based selling and GTM alignment • +57% increase in new customer acquisition • +25% expansion revenue via cross-sell and upsell enablement • +52% improvement in lead-to-SQL conversion • –39% reduction in sales cycle length • –46% reduction in new-hire ramp time If you’re asking: Why isn’t revenue more predictable? Why does execution break as we scale? Why doesn’t the plan translate into results? That’s where I help. dfuller@portcorevenueadvisors.com Founder, Portco Revenue Advisors Advisor | Consultant | Fractional CRO | GTM Strategist