Dave Persaud
New York City, New York
Overview
Building food and beverage brands into national and global leaders is my favorite. The art of crafting memorable stories and experiences for today's CPG brands to connect with their core consumer audience is what I enjoy most. It all starts with understanding the consumer... As a growth-focused marketing executive, I focus on building heritage brands into category leaders and scaling startup and growth-phase challenger brands for privately-held and private equity-backed portfolio companies. With deep expertise in grocery and specialty retail, foodservice, and e-commerce, I specialize in deve
About
Building food and beverage brands into national and global leaders is my favorite. The art of crafting memorable stories and experiences for today's CPG brands to connect with their core consumer audience is what I enjoy most. It all starts with understanding the consumer... As a growth-focused marketing executive, I focus on building heritage brands into category leaders and scaling startup and growth-phase challenger brands for privately-held and private equity-backed portfolio companies. With deep expertise in grocery and specialty retail, foodservice, and e-commerce, I specialize in developing practical omnichannel brand strategies. This includes building and leading high-performing marketing teams, spearheading digital marketing transformations, and leveraging deep strategic thinking to unlock new market opportunities, accelerate revenue growth, and managing costs. Having led high-impact marketing and brand transformations for businesses ranging from $25MM to over $500MM in revenue, I enjoy restoring growth to stagnant brands and launching new products and go-to-market strategies that create sustainable, long-term value. Key Leadership Achievements: P&L Management & ROI Optimization – Increased marketing ROI by 23% and expanded EBITDA by 8.5% through data-driven marketing investment. Revenue Growth & Market Expansion – Scaled sales revenue from $8MM to $48MM in 3 years, leveraging omnichannel marketing and retail partnerships leading to #1 category market share and a successful exit for investors. Category Domination – Led a 55% market share turnaround in the personal care sector through brand repositioning and digital-first marketing. High-Performance Team Leadership – Built and led cross-functional teams, integrating sales, innovation, and data analytics to drive multi-channel business growth. M&A & Brand Exit Strategy – Positioned multiple brands for successful acquisition, leveraging innovation, operational efficiencies, and brand differentiation. I thrive in high-growth, entrepreneurial environments where strategic marketing, digital innovation, and data-driven decision-making fuel business expansion. Whether leading global CPG brands, PE-backed portfolio companies, or challenger brands, I create marketing systems that scale, drive consumer engagement, and unlock new revenue opportunities. Let’s connect to discuss how I can help build your next market-leading brand. me@davekpersaud.com