Darren Wilson
Phoenix, Arizona
Overview
From positioning to performance — I build brands people feel, and results you can measure. Experienced entrepreneur, president, CMO and advisor with 25+ years building and scaling mid-market consumer brands across beauty, lifestyle, wellness, and hospitality. I’ve worked with over 200 brands to generate more than $750M in revenue and deliver millions in earned media. My passion lies in helping visionary leaders create lasting, high-value connections with their best customers — driving revenue, loyalty, and lifetime value. I partner deeply with founders, C-suites, and boards to unlock growt
About
From positioning to performance — I build brands people feel, and results you can measure. Experienced entrepreneur, president, CMO and advisor with 25+ years building and scaling mid-market consumer brands across beauty, lifestyle, wellness, and hospitality. I’ve worked with over 200 brands to generate more than $750M in revenue and deliver millions in earned media. My passion lies in helping visionary leaders create lasting, high-value connections with their best customers — driving revenue, loyalty, and lifetime value. I partner deeply with founders, C-suites, and boards to unlock growth through a mix of strategic clarity, creative insight, and disciplined execution. Whether I’m leading a brand, advising a team, or scaling a new channel, I bring energy, empathy, and a bias toward impact. STRENGHTS > Revenue Acceleration & Forecasting > DTC, eComm, Amazon, and TikTok Shop Execution > Functional Leadership & Accountability > Strategic Planning, Budgeting & ROI Optimization > Brand Positioning & Customer Experience Strategy > Paid/Earned Media, Influencer & Affiliate Marketing > CRM, Email, SMS & Loyalty Development > M&A Planning, Due Diligence, EBITDA Management Let’s connect if you’re building something meaningful — or need a clear path to scalable, sustainable growth.