Darren Shapiro
Boca Raton, Florida
Overview
Darren Shapiro is a seasoned media sales executive with more than 40 years of leadership experience. 35 of those years were spent at Sinclair Broadcast Group, where he drove sustained growth across broadcast, digital, and emerging media platforms. Known for building high-performing teams and modernizing sales operations, he brings a forward-thinking, multi-platform approach to connecting businesses with audiences in meaningful and measurable ways. In his current role as VP of Sales @ WDFL-TV18 in the Miami/Ft. Lauderdale DMA, Darren is focused on strengthening local partnerships and expandi
About
Darren Shapiro is a seasoned media sales executive with more than 40 years of leadership experience. 35 of those years were spent at Sinclair Broadcast Group, where he drove sustained growth across broadcast, digital, and emerging media platforms. Known for building high-performing teams and modernizing sales operations, he brings a forward-thinking, multi-platform approach to connecting businesses with audiences in meaningful and measurable ways. In his current role as VP of Sales @ WDFL-TV18 in the Miami/Ft. Lauderdale DMA, Darren is focused on strengthening local partnerships and expanding opportunities for businesses of all sizes to reach South Florida’s diverse communities. Darren’s leadership reflects a commitment to innovation, collaboration, and delivering real impact for advertisers and the communities they serve. Focus Areas: Broadcast + Digital Strategy | CTV/OTT Monetization | Team Leadership & Sales Culture | GTM Strategy | Category Growth & New Business Development | Client Retention ; Expansion I am confident that my background and skill set align perfectly with many of your current needs, and I would welcome the opportunity to contribute to your team’s and company's continued success. Skills and Expertise• Strategic Sales Management• New Business Development• Digital Media Innovation • Revenue Growth Strategies• Team Leadership & Development • Client Relationship Management • Market Analysis & Planning • Creative and Strategic Marketing • Will and have worked remotely • Top performer in B2B enterprise sales, pitching to VP and C-level executives and above • Demonstrate a deep understanding of the digital advertising landscape • Proven winner with a deep desire to close big deals• Relationship-builder comfortable with a sales cycle of more than two months• Data-savvy and comfortable discussing technology • Strong objection handler, with ability to think-on-feet • Strong prospecting, presentation, and relationship building experience • Ability to articulate a strong understanding of advertising campaign strategies • Masterful presentation and negotiation skills, both in-person and over the phone • Open to traveling for client meetings, conferences, and industry events as needed• Continuously stay informed about the latest trends, tools, and best practice