Dana Barba
Atlanta, Georgia
Overview
After leading marketing, shopper and commercialization across some of the most dynamic consumer brands — from Coca-Cola to high-growth innovators like Lemon Perfect — I joined LOAF, a creative + content + retail-media agency built for modern CPG. Who we help LOAF is a next-generation creative and content agency helping consumer brands rise to their full potential — blending brand culture, creativity, and commercial performance. What we do • Brand Advisory – research, whitespace, positioning, go-to-market, and retail strategy • Creative + Media – brand identity, content systems, omnichannel
About
After leading marketing, shopper and commercialization across some of the most dynamic consumer brands — from Coca-Cola to high-growth innovators like Lemon Perfect — I joined LOAF, a creative + content + retail-media agency built for modern CPG. Who we help LOAF is a next-generation creative and content agency helping consumer brands rise to their full potential — blending brand culture, creativity, and commercial performance. What we do • Brand Advisory – research, whitespace, positioning, go-to-market, and retail strategy • Creative + Media – brand identity, content systems, omnichannel retail media, lifecycle marketing • Venture Studio – co-building and scaling brands with founders and operators in the trenches Let’s connect if you want a creative partner who understands both culture and commerce — and knows how to turn packaging, content and retail media into sales. LOAFbrands.com Shopper Strategy / Shopper Marketing Business Development and Customer Management Marketing Partnerships / Negotiation Talent Management and Succession Planning Joint Business Planning - Customers Leading Change and Cultural Transformation Connected Commerce / eCommerce Commercial Planning and Portfolio Management Innovation & Launch Planning Omichannel Strategy & Performance Media