Dan San
New York City, New York
Overview
I help AI SaaS and IoT founders scale from early traction to $10M+ ARR by building the repeatable revenue engines and high-performing teams they need to grow. As a Fractional CRO, I bridge the gap between "founder-led selling" and a scalable global business. To date, I’ve helped 12+ startups generate tens of millions in revenue as a Head of Sales and Fractional CRO. What I Do I don’t just "do sales", I build the infrastructure for sustainable growth: • GTM Strategy: Leading expansion from D2C or SMB to Enterprise B2B, building go-to-market playbooks for Seed to $10M+ scale. • Revenue Op
About
I help AI SaaS and IoT founders scale from early traction to $10M+ ARR by building the repeatable revenue engines and high-performing teams they need to grow. As a Fractional CRO, I bridge the gap between "founder-led selling" and a scalable global business. To date, I’ve helped 12+ startups generate tens of millions in revenue as a Head of Sales and Fractional CRO. What I Do I don’t just "do sales", I build the infrastructure for sustainable growth: • GTM Strategy: Leading expansion from D2C or SMB to Enterprise B2B, building go-to-market playbooks for Seed to $10M+ scale. • Revenue Operations: Restructuring pricing models, ACV targets, and contract terms to unlock 30-50%+ ARR growth without adding headcount. • Global Distribution: Opening international markets (EU, Japan, India) and retail channels (Best Buy, MicroCenter). • Sales Enablement: Creating sales playbooks, hiring frameworks, and onboarding systems that let AEs ramp in 60 days instead of 6 months. A Few Examples of My Work • Meural (IoT): Joined as employee #6. Scaled from $0 to $7M ARR in under 30 months. (Acquired by NETGEAR). • JUICE (Agency): Added $360K in new ARR in 90 days by optimizing pricing and sales velocity. • Infinite Analytics (AI): Built a $700K pipeline for AI transformation at Coca-Cola and Starbucks in 6 months. • Print Bliss: Led a D2C-to-B2B pivot, landing 6-figure contracts with Ally Bank, Pepsi, and Atrium Health. I’ve personally closed deals with Meta, Softbank, and Best Buy, and my work has been featured in Forbes, Inc., and HuffPost. Who I Work With Seed to Series B founders who have product-market fit but lack a repeatable sales engine. If you're ready to turn your "lean startup" into a market leader, let’s talk. DM me to discuss your growth hurdles or visit www.SiliconAlleyConsulting.com