Dan Ritzke
Chicago, Illinois
Overview
Hey, I’m Dan. I work with FamTech founders who feel the weight of marketing decisions — what to prioritize, how to talk about what they’re building, and how to make progress without burning time or trust. Marketing in this space is different. You’re speaking to parents, caregivers, and families during moments that matter — moments that are emotional, personal, and often overwhelming. That makes generic B2C or B2B playbooks a poor fit. That’s why I focus exclusively on FamTech. I serve as a Fractional CMO for family-focused companies, providing senior-level marketing leadership without the
About
Hey, I’m Dan. I work with FamTech founders who feel the weight of marketing decisions — what to prioritize, how to talk about what they’re building, and how to make progress without burning time or trust. Marketing in this space is different. You’re speaking to parents, caregivers, and families during moments that matter — moments that are emotional, personal, and often overwhelming. That makes generic B2C or B2B playbooks a poor fit. That’s why I focus exclusively on FamTech. I serve as a Fractional CMO for family-focused companies, providing senior-level marketing leadership without the cost or commitment of a full-time hire. My role is to bring clarity, focus, and momentum — helping founders simplify their marketing, clarify priorities, and turn strategy into execution. Depending on the stage and needs of the business, that might mean a focused audit to get unstuck, a strategy engagement to set clear direction, or ongoing fractional leadership to keep things moving over time. The format can change — the goal doesn’t. I’ve spent nearly 20 years working across agencies, in-house teams, and hands-on consulting roles. Today, I partner directly with founders who want thoughtful guidance, honest feedback, and marketing that respects both their mission and the families they serve. If you’re building something meaningful for families and want clarity around what to do next — happy to connect.