Dan Kennedy
Richmond, Virginia
Overview
My work in marketing has unfolded in four chapters—each one shaping how I now serve organizations as a Fractional Chief Marketing Officer. Chapter 1: Learning disciplined marketing I began my career at Procter & Gamble, where I learned audience-centered strategy, brand management, and how strong systems turn insight into results. It was an apprenticeship in clarity, focus, and execution at scale. Chapter 2: Leading from the inside I went on to lead marketing teams in complex organizations, partnering closely with executive leadership. This chapter taught me how strategy actually lives inside
About
My work in marketing has unfolded in four chapters—each one shaping how I now serve organizations as a Fractional Chief Marketing Officer. Chapter 1: Learning disciplined marketing I began my career at Procter & Gamble, where I learned audience-centered strategy, brand management, and how strong systems turn insight into results. It was an apprenticeship in clarity, focus, and execution at scale. Chapter 2: Leading from the inside I went on to lead marketing teams in complex organizations, partnering closely with executive leadership. This chapter taught me how strategy actually lives inside real teams, budgets, and constraints. It included a three-year stint living in China. Chapter 3: Building and leading a firm I founded and led a brand and marketing firm serving 60+ organizations across five continents. Working across sectors and cultures sharpened my ability to help leadership teams navigate growth, change, and complexity. Chapter 4: Fractional leadership, intentionally Today, I work as a Fractional CMO for mission-driven organizations that need senior marketing leadership—but not a full-time hire. I help teams move from ad-hoc marketing to focused, disciplined execution aligned with their goals. My work typically includes: • Clarifying brand and positioning • Aligning marketing with organizational priorities • Building practical, sustainable systems • Coaching leaders and teams toward confident execution If your organization is growing, changing, or ready for marketing to work better, a fractional partnership may be the right next step. Always happy to start with a conversation.