Dan Harris
Arizona
Overview
Dan Harris (danharrisdigitalmarketing@gmail.com) B2B MARKETING STRATEGIES In-house senior leadership experience in technical and highly-regulated and compliance-driven industries such as financial services, legal, renewable energy, engineering, healthcare, and cybersecurity, among others Developing, implementing, and measuring B2B demand generation, lead generation, ABM, and content marketing strategies utilizing quantitative assessment, market research, analytics, and forecasting Strategic marketing and planning- from audit through persona development through creation of short and long
About
Dan Harris (danharrisdigitalmarketing@gmail.com) B2B MARKETING STRATEGIES In-house senior leadership experience in technical and highly-regulated and compliance-driven industries such as financial services, legal, renewable energy, engineering, healthcare, and cybersecurity, among others Developing, implementing, and measuring B2B demand generation, lead generation, ABM, and content marketing strategies utilizing quantitative assessment, market research, analytics, and forecasting Strategic marketing and planning- from audit through persona development through creation of short and long-term action plans connected to key business drivers (KBD) Creating data-driven strategies around paid, earned, and owned media to drive brand awareness, generate highly-qualified leads into conversions and pipeline revenue Managing all analytics and reporting for large B2B organizations connecting marketing initiatives to established KPI and business growth objectives Leading and mentoring remote teams as large as 30 members (both internal and external partners) including creative services, web development, digital marketing, content and social media, paid media, SEO/SEM, and project managers My areas of expertise include: • Strategic Marketing Leadership & GTM Strategy • Demand Generation & Revenue Marketing • AI-Driven Insights & Predictive Analytics • Content Strategy & Cross-Channel Distribution (long-form + short-form) • Conversion Rate Optimization (CRO) & Performance Marketing • Marketing Automation & CRM alignment (HubSpot, Salesforce) • Thought Leadership & Brand Positioning I’ve driven measurable impact through: • Scalable content ecosystems that increase qualified pipeline • Optimization frameworks that improve conversions and reduce acquisition costs • Integrated multi-channel campaigns with end-to-end analytics • Reduced CAC by 12-20% annually in technical B2B industries • Increased MQL-to-SQL conversions by 1.8X in 12 months