Dallas Shipp
College Station, Texas
Overview
Most companies don't have a marketing problem, they have a data problem. They're making six-figure decisions based on gut feel, disconnected tools, and reports that don't tell the full story to help them make the best decisions for their company to grow. I've spent 15+ years inside marketing operations for local service businesses, catering companies, SaaS startups, and professional services firms, and the pattern is always the same: when leadership gets clear data, better decisions follow. And better decisions compound. As a Fractional CMO, I embed inside your business to build the systems,
About
Most companies don't have a marketing problem, they have a data problem. They're making six-figure decisions based on gut feel, disconnected tools, and reports that don't tell the full story to help them make the best decisions for their company to grow. I've spent 15+ years inside marketing operations for local service businesses, catering companies, SaaS startups, and professional services firms, and the pattern is always the same: when leadership gets clear data, better decisions follow. And better decisions compound. As a Fractional CMO, I embed inside your business to build the systems, pipelines, and automation infrastructure that make your marketing measurable, repeatable, and scalable, without adding headcount. WHAT I ACTUALLY DO: · Create a systematic approach to get the right story, in front of the right buyers, at the right moment · Build CRM pipelines and lead tracking systems that show you exactly where revenue comes from · Implement AI-powered automation to capture, nurture, and convert leads faster · Set up dashboards and reporting that give your leadership team real clarity on what's working · Develop go-to-market strategy tied to your actual numbers, not just industry benchmarks · Serve as the strategic marketing brain on your leadership team, at a fraction of a full-time salary I'm the founder of 6 Shooter Marketing (fractional CMO & automation consultancy) and GrubGigz, a marketing system built specifically for food truck and catering operators that I built for my own catering company: Brick & Ember Pizza. I don't just build marketing systems for clients, I use them for my own businesses as well. If you're tired of not knowing whether your marketing is actually working, let's talk.