Dalia G.
Austin, Texas
Overview
I'm a Fractional CMO brought in when marketing is active and growth still isn't happening. My background spans Fortune 500 - APAC marketing leadership at Bazaarvoice, brand work with Nike and Coca-Cola - and growth-stage companies where I've driven 5x ROI on demand gen and 50%+ reductions in revenue leakage within 60 days. Trilingual. Deep fluency in U.S. Latino markets. MBA, McCombs. You’re doing good work. You know your product or service is valuable. But your message isn’t landing the way it should. Your offer feels slightly off. Growth is slower than it should be, or harder than it
About
I'm a Fractional CMO brought in when marketing is active and growth still isn't happening. My background spans Fortune 500 - APAC marketing leadership at Bazaarvoice, brand work with Nike and Coca-Cola - and growth-stage companies where I've driven 5x ROI on demand gen and 50%+ reductions in revenue leakage within 60 days. Trilingual. Deep fluency in U.S. Latino markets. MBA, McCombs. You’re doing good work. You know your product or service is valuable. But your message isn’t landing the way it should. Your offer feels slightly off. Growth is slower than it should be, or harder than it needs to be. On paper, everything looks right. And still... something isn’t clicking. That’s the work I do. I help companies see why things aren’t converting, and what to change so they do. And most of the time, it’s not a lack of effort. It’s that something in the message, offer, or experience isn’t landing the way your buyer needs it to. Most teams focus on what’s not working. I focus on why it’s not landing. When the gap is there, you feel it everywhere: - Strong interest, low conversion - Longer sales cycles than expected - Rising acquisition costs - Pressure to discount just to close Most teams try to solve this by doing more. More content. More campaigns. More spend. But in today’s market, more doesn’t fix it. Trust does. People don’t make decisions based on information alone. They’re asking, often without realizing it: - Do I understand this? - Do I believe this? - Do I trust this enough to move? If that answer isn’t clear, they wait. That gap is subtle. But it’s where most revenue gets stuck. I’ve worked across global brands and growth-stage companies in the U.S., Latin America, APAC, and the Middle East, including Bazaarvoice, and campaigns for Coca-Cola, and Nike. What I consistently see: When what you’re saying and what your buyer is experiencing finally align, this begins to shift: - Conversion improves - Sales cycles move faster - Marketing becomes more efficient Same product. Same channels. Different response. My work sits at that intersection, where strategy meets human behavior, and small shifts create real movement. If your marketing feels like it should be working but isn’t, there’s usually something specific underneath it. I'm always open to a conversation. DM me to connect, or email me at daliagalpern@gmail.com Book a complimentary 15-min intake call with me: https://calendly.com/daliagalpern/15-min-client-intake-call