Dacia Coffey
Fort Worth, Texas
Overview
I'm the CEO of The Marketing Blender and I'm known for my energy, for building aggressive & effective marketing strategies, and for my impact as a professional speaker and author. My company scales revenue acceleration and maximizes marketing ROI for B2B companies. We offer fractional Chief Marketing Officer services, outsourced marketing teams, corporate workshops, group training, and one-on-one coaching, and a CMO-led Lab that assists small businesses with breaking $1,000,000 in revenue. + Founder of a Fractional CMO & B2B Marketing Agency + The Marketing Blender helps companies in high
About
I'm the CEO of The Marketing Blender and I'm known for my energy, for building aggressive & effective marketing strategies, and for my impact as a professional speaker and author. My company scales revenue acceleration and maximizes marketing ROI for B2B companies. We offer fractional Chief Marketing Officer services, outsourced marketing teams, corporate workshops, group training, and one-on-one coaching, and a CMO-led Lab that assists small businesses with breaking $1,000,000 in revenue. + Founder of a Fractional CMO & B2B Marketing Agency + The Marketing Blender helps companies in highly technical industries stand out in the sea of sameness. We build a healthy mix across Strategy, Branding, Website, Advertising, Digital Marketing, Lead Generation, and Sales & Marketing Alignment. As a top-tier sales professional & copywriter, I've been on the front lines, so I've discovered the secrets of what grabs people's interest and catalyzes action. We help our clients build a massive competitive advantage. + Motivational Keynote Speaker & Author + I love speaking at conferences, CEO peer groups, and corporate events. My topics focus on how to build effective marketing plans, maximizing ROI through sales & marketing alignment, and improve individual communication & influence. I insist on providing immediate and surprising actionable insights. ++ Coaching & Workshops That Make a Real Difference ++ I cannot stand the "safe", bland marketing that sabotages sales. I ask you, what is "safe" about marketing that doesn't work?! I've had people say I just “get it” when it comes to using marketing to sell more in complex markets...and I do since I've done it my whole career! When you mix the best practices of B2B sales superstars with insights about buyer psychology, your sales team no longer has to convince buyers of your value, because they bring value at every single touchpoint. I believe that marketing done right sets the tone of servant leadership and creates a domino effect of connection, growth, and prosperity. ++Business Development and Marketing Consulting++ My areas of expertise include Marketing Plan Development, KPI Development, Sales & Marketing Alignment, Sales Mapping, Core Values, Mission & Vision Development, Messaging Choreography & Differentiation, B2B Brand Strategy, Succession Planning, Mergers and Acquisitions (M&A), Investor Strategies, Digital Technology Integration & Alignment, Distributor Relationship Optimization, Data Management & Dashboard Creation, Talent Branding and Attraction, and Fractional CMO Services.