Cynthia Kincaid
Columbus, Ohio
Overview
As a creative marketing and communications strategist and consultant, I've spent my career leading marketing, communications, and digital initiatives, primarily in the healthcare, hospital, and e-commerce environments. I've specialized in taking complex, high-level marketing strategies and turning them into structured, executable plans by working closely with teams across marketing, IT, and operations to ensure alignment across stakeholders. More recently, as a fractional CMO, I've been managing multiple concurrent initiatives, including crafting omni-channel marketing, e-commerce, and conte
About
As a creative marketing and communications strategist and consultant, I've spent my career leading marketing, communications, and digital initiatives, primarily in the healthcare, hospital, and e-commerce environments. I've specialized in taking complex, high-level marketing strategies and turning them into structured, executable plans by working closely with teams across marketing, IT, and operations to ensure alignment across stakeholders. More recently, as a fractional CMO, I've been managing multiple concurrent initiatives, including crafting omni-channel marketing, e-commerce, and content strategies to boost engagement, build awareness, and solve revenue challenges. I often step into fast-moving environments, where priorities aren't always clearly defined, and quickly bring structure and clarity through defined workflows, strong cross-functional communication, and clear documentation. I have worked with more than 40 healthcare organizations across the U.S., including Fortune 500 companies, start-ups and e-commerce companies, middle market companies, and for-profit and non-profit organizations. Some of these top names include: Cardinal Health, US Oncology, Swedish Medical Center, Redeemer Health/MD Anderson Cancer Center, Cognizant, Shriners Hospitals for Children Northern CA, Halloran, Signallamp Health, iApotheca, Santa Rosa Hospital, and Worldwide Clinical Trials. I'm curious and inquisitive. I make observations, note ideas, and look for the synergy in uncommon patterns. I have helped clients and employers generate millions of dollars in revenue, open new markets, enhance brand awareness, and strengthen their reputations. I’ve won more than a dozen national industry awards for my work (MarCom, Prism, BullDog, Luminary) and have award-winning public speaking expertise. I hold a bachelor’s degree in Journalism from the Walter Cronkite School of Journalism at Arizona State University and a master’s degree in Public Administration from the University of Washington in Seattle. When I’m not working, you might find me drawing, walking with my friends, reading, or trying to figure out what my two feral cats just did with my keys, my pen, my paper clip, really anything I was just using. Cynthia@cynthiakincaid.com