Crystal Gettemy Jones
Philadelphia, Pennsylvania
Overview
I’m not a “marketing leader.” Anyone can call themselves that without repercussions. But the best marketing plans in the world don’t mean—or accomplish—anything if they can’t cut through office politics, understand market forces, and overcome tactics habituation a.k.a. “it’s what we’ve done in the past, and we’d rather have predictable 1% YOY growth than move out of our comfort zone and try something new.” My strategies do. Because I’m a marketing catalyst. A general of lead gen. A PhD in interdepartmental politics that’s fluent in three languages: marketing, sales and product. My record: I
About
I’m not a “marketing leader.” Anyone can call themselves that without repercussions. But the best marketing plans in the world don’t mean—or accomplish—anything if they can’t cut through office politics, understand market forces, and overcome tactics habituation a.k.a. “it’s what we’ve done in the past, and we’d rather have predictable 1% YOY growth than move out of our comfort zone and try something new.” My strategies do. Because I’m a marketing catalyst. A general of lead gen. A PhD in interdepartmental politics that’s fluent in three languages: marketing, sales and product. My record: I’ve built successful, category-capturing marketing and PR campaigns for enterprise, mid-size, and start-up B2B tech businesses. My highlight reel: Successfully rebranded an established company in three months. Strong strategy and business alignment helped multiple companies hit 100% YOY growth. Created marketing messaging and branding that helped position Cleverafe for a $1.4B: Acquisition by IBM. Strong product, sales, and marketing alignment helped ShipBob hit a billion dollars in valuation. My marketing mitochondria: An instinctual and time-tested mastery of the mechanisms that comprise a complete marketing approach for go-to-market, sales enablement, and channel support. A veteran of nascent and journeyman startups, post-IPO acquisitions and large, multinational enterprises. I’ve been thrown into every imaginable business and marketing challenge. The lessons I’ve learned help me adapt, flex and scale to respond to any business. Vast experience in creating innovative marketing programs that fill the top of the sales funnel and build channel sales support. Bringing contagious enthusiasm that helps re-engage jaded marketers to embrace new strategies Influencing strategic direction by aligning stakeholders, using data analytics to highlight opportunities, listening to constructive feedback, and adapting plans rapidly. Delivering operational excellence by recruiting great marketers, leading M&A integration post-sales, customizing CRM systems, and creating scorecards/KPIs to manage marketing ROI. Leading teams inclusively to help them connect their work to the bigger picture and to their own career growth goals. If your tech company needs killer, efficient marketing roadmaps to win more business and blow past KPIs and OKRs, let’s connect. Suggested first-call icebreaker topics: our dogs, the last books we read, favorite Paris cafés, and the Pittsburgh Steelers (fair warning: if you come for them, come prepared).